Menu

(Beauty)

14 Black-Owned Beauty Brands To Shop Now

Shop Pat McGrath Labs, Briogeo, Mielle, and more all on Walmart.com.

by Sloan Baker

Updated: June 20, 2023

Originally Published: June 15, 2023

Rosdiana Ciaravolo/Getty Images Entertainment/Getty Images

MILAN, ITALY - JUNE 16: Model Shanelle Nyasiase is seen backstage ahead of the Neil Barrett show dur...

We may receive a portion of sales if you purchase a product through a link in this article.

Shopping Black-owned beauty brands is an empowering way to celebrate diversity and support businesses that prioritize inclusivity. Walmart’s impressive breadth of Black-owned beauty brands — from Naomi Osaka’s KINLO to industry favorites like Briogeo — makes it easier than ever to honor the creativity, innovation, and entrepreneurial spirit within the community.

Whether or not your beauty routine could use an upgrade, let your next shopping trip be an opportunity to support businesses that promote diversity and empowerment.

Ahead, shop a curated collection of our favorite Black-owned beauty brands at Walmart.com.

Skin Perfecting Stick Foundation

Skin Perfecting Stick Foundation

Black Opal’s long-wear pigment sticks with SPF 15 are the perfect addition to your summer makeup routine.

Vegan Lip Gloss with Argan Oil, Trophy Wife

Vegan Lip Gloss with Argan Oil, Trophy Wife

The Lip Bar uses 80% organic ingredients for the perfect silky, lightweight finish. Use this shade on top of your go-to lipstick for the perfect shine.

Chalk Dust Setting Powder

The Crayon Case

Chalk Dust Setting Powder

Lock in your look with this long-wear setting powder from The Crayon Case.

Compact Pressed Powder Highlighter, Tulum

Compact Pressed Powder Highlighter, Tulum

Achieve the “glazed donut look” with this pigmented pressed highlighter in the shade Tulum.

Celestial Divinity Eyeshadow Palette

Pat McGrath Labs

Celestial Divinity Eyeshadow Palette

Make a statement with these bold, shimmery eyeshadow shades from Pat McGrath Labs.

Face and Body Wash with Seabuckthorn Oil and Rosehip Oil

Loved01 By John Legend

Face and Body Wash with Seabuckthorn Oil and Rosehip Oil

Keep your skin hydrated and nourished all summer long with this body wash from John Legend’s new skincare line.

Non-Toxic Nail Polish, 20 Retrograde

Habit Cosmetics

Non-Toxic Nail Polish, 20 Retrograde

Step up your nail game with this vegan, cruelty-free, and toxin-free formula infused with Myrrh extract to improve nail strength.

Always Golden Body Lotion

KINLO By Naomi Osaka

Always Golden Body Lotion

KINLO’s Always Golden Body Lotion with SPF 30 has a whipped airy texture that makes it comfortable to wear over other body products. Plus, its golden hue won’t leave a white cast.

Plumping Lip Filá Elixir Balm

Plumping Lip Filá Elixir Balm

Want fuller lips? Toss this plant-based balm into your bag to keep your pout hydrated all day long.

Scalp Revival Charcoal + Tea Tree

Scalp Revival Charcoal + Tea Tree

Say goodbye to a dry scalp with Briogeo’s Scalp Revival. It’s formulated with vitamins and nutrients that penetrate the skin to promote hair health at the base of each follicle.

Rosemary Mint Scalp & Hair Strengthening Oil

Rosemary Mint Scalp & Hair Strengthening Oil

This popular hair product took social media by storm, and the results speak for themselves. Achieve longer, stronger, healthier hair with this organic hair oil.

Creme Moisturizing Frizz Control Brule Hair Styling Cream

Creme Moisturizing Frizz Control Brule Hair Styling Cream

CURLS’ Creme Brule whipped curl cream will define, defrizz and moisturize your hair leaving soft curls without hold.

Smoothing Scalp Tonic

Flawless by Gabrielle Union

Smoothing Scalp Tonic

Balance out your hair routine with this smoothing scalp tonic formulated to ease itchy scalps and remove product build-up.

EveryDay Face Cleanser, Purely Coconut

EveryDay Face Cleanser, Purely Coconut

Remove makeup and wash away impurities with this unique cleanser that will leave the skin feeling squeaky clean and refreshed.

This article was originally published on June 15, 2023