Jen Atkin Introduces Our Newest Hair-Care Obsession

Whether you are a fashion enthusiast or more of a beauty junkie (or in our case, both), we can all appreciate a line of beauty products that looks amazing on your bathroom counter. The Kardashian’s go-to hairstylist and founder of Mane Addicts, Jen Atkin is launching a line of hair products called Ouai (pronounced “way” like the casual French greeting), and we can’t wait to get our hands on it. Here, get to know the line that is about to hit your Instagram feed hard.

Atkin's collection includes shampoos, conditioners, hair supplements and styling products, which all boast the Ouai Smart Technology Complex to target damaged areas and repair the hair cuticle. Ingredients include an amino acid blend, hibiscus extract, jasmine extract and keratin.

The Ouai collection, which ranges from $24 to $32, will be available at Ouai.com on February 1, and at Sephora and Sephora.com starting March 1.