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Why A Brazilian Blowout Is Better Than Keratin

We put our hair through a lot. From coloring to relaxing to daily styling, our tresses are probably sore from the abuse. But when stubborn frizz or lackluster locks plague, you have to call in the big guns. Enter: A more kind and gentle, but still powerful, option that delivers gorgeous results fast—the Brazilian Blowout. Whether you want to go straight or tame your curls, the customizable smoothing treatment eliminates frizz and infuses shine by way of a bonding technology that actually improves the overall condition of your hair. What’s more, results are immediate—there’s none of the downtime that comes with keratin (like waiting three days to wash your hair). The treatment can cut blow-dry time in half, and lasts up to 12 weeks depending on your hair type and routine. While the service can be pricey, averaging $250 nationwide (we gave it a try at Rita Hazan New York for $300), the results are impressive—smooth, shiny, bouncy locks. Yes, please! But if you’re still riddled with trepidation, fear not. We tapped expert Alfredo Lewis, global director of education at Brazilian Professionals, to further explain why a Brazilian Blowout is worth the investment.

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