When shopping for makeup, we’ll always reach for certain tried-and-true products, but the fun part comes in mixing them up with finds from cool undiscovered brands. Here, we’ve chosen eight of the best beauty products under $40 from collections you probably haven’t heard of yet.
Affordable Beauty Brands
Dose Of Colors
Founded by Anna Petrosian (better known as @makeupbyanna), Dose of Colors offers its highly pigmented liquid lipsticks in a range of hues.
Lottie
This London-based line's colorful makeup tools and accessories will add some brightness to your vanity.
BH Cosmetics
From eyeshadow palettes to blush, BH Cosmetics' prices can't be beat.
Context
This unisex skincare company offers complexion essentials in cool, minimalist packaging.
Nude By Nature
Produced from native Australian ingredients, Nude By Nature's mineral makeup is lightweight, natural and good for the skin.
Bourjois
This French drugstore range—which started in 1863—is known for its super affordable yet quality mascaras, foundations and lip products.
100% Pure
Completely organic and natural, this line's makeup pigments are derived from fruit.
MAKE
With a slew of multitasking products in both muted and vibrant hues, this makeup range is perfect for girls on the go.
