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Anastasia Beverly Hills’ Latest Launch Could Be The Next Cult Product

Anastasia Beverly Hills was originally known for the best brow products on the market. Then came the super shiny highlighter palettes that give you enviable supermodel cheekbones, which took over on all social media platforms. And while the brow guru has already ventured into the world of liquid lipsticks, as of January 10, Anastasia Beverly Hills takes on a whole new approach to the product category.

If you ever felt like you’ve gotten close to the lipstick shade of your dreams but it was never quite perfect, this palette of 18 ultra-pigmented hues allows you to create your very own. Shared on Instagram today with its 12.4 million followers, the beauty brand released official imagery of the palette with the caption, “A whole new approach to creating and mixing a full range of lip looks. Custom blend primaries and neutrals and be your own artist.” The set includes a dual-ended brush and spatula, along with a mixing plate, all available for $48. Imagine the lip color possibilities—we already are.

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