With so many mascaras on the market, especially across all price ranges, it’s almost impossible to know which one is truly worth your hard-earned cash. The good news is that no matter how dizzying the wide world of makeup becomes, there are a select few formulas in our vanity that we always come back to, including the L’Oréal Paris Voluminous Mascara. Confirmed by the brand’s publicist, the $6 staple is not only a favorite in our makeup routines, but it’s also the #1 best-selling mascara in the US. With an unbeatable price and a wand that gives you some of the thickest, longest lashes of your life, it’s no wonder it’s so popular.
L’Oréal Paris—which just recently launched a campaign to highlight the unique backgrounds and perspectives of women like Diane Keaton, Julianne Moore and Soo Joo Park to celebrate what makes them original—is widely available in drugstores across America.