Bronzer is one of those often-overlooked products actually worth its weight in gold (get it?). It imparts a sun-kissed glow sans the harmful UV rays or time-consuming (sometimes messy) faux tanning treatments. And while a quick swipe seems easy enough, it’s not always done correctly. Whether you want just a hint or a chiseled look, here are some bronzer mistakes to avoid at all costs.
This may the biggest culprit. You never want to choose a shade dark enough to make your bronzer look like stripes or patches on your face. You also don't want one that's too light, which can lend your skin an ashy tone. When in doubt, use a palette with several color options to get it just right.
While the purpose of bronzer is to enhance your overall glow, it's not meant to be a full-face setting powder or foundation. Apply it to the high points of your cheeks and forehead to start, and if you like, add a hint to your nose as well.
A brush that's too dense can leave too much product on your face and make your bronzer overbearing. Instead use a lightweight fluffy brush to keep the application simple and allow the product to blend in flawlessly. You can also use a makeup sponge to get excess product out of the way.
Finish is very important when it comes to bronzer. Formulas with too much shimmer can be unflattering for certain skin types, such as those with texture. Sheer finishes often don't work on oily skin, as they soak right in. Matte finishes don't work well for dry skin as they can look cakey. The moral of the story? Know your skin type and choose accordingly.
Selecting the right texture is also key. Powder may be the most popular option, but it's not ideal during certain times of the year. In warmer months, liquid formulas better complement the skin. Powder can result in a streaky finish in humidity and make your makeup look uneven overall.