Women’s empowerment arguably matters more today than ever. As we continue to support each other and pave the way for our future young leaders, there are easy, small gestures we can make to further the cause. Quite a few major beauty brands are taking the initiative by donating portions of their profits to women-centric organizations. For those who can’t make it to the Women’s March in Washington, D.C., or other events across the nation, these brands make it possible to help those in need.
Brooklyn-based skincare brand S.W. Basics has launched a Women's March collection available on their website. It's available at a discounted price until Saturday, and 100% of the proceeds will go toward the Women's March.
Beautiful Rights launched shortly after the results of the 2016 election were announced. Created by beauty industry veteran Kristen Leonard, 20% of all sales are donated to a variety of women-centric organizations including Planned Parenthood and Emily's List.
The Meow Meow Tweet
The Meow Meow Tweet is a vegan apothecary offering handcrafted personal care products. The brand has donated an undisclosed amount to the Women's March and the ACLU (a sponsor of the march).
Another relatively new line, A Complete is dedicated to giving back to women. Created by one of Latin America’s most recognized businesswomen and philanthropists, Angélica Fuentes, A Complete is donating 6% of proceeds to the Angélica Fuentes Foundation, which supports labor force, female protection and gender equality.
When Thrive Causemetics founder Karissa Bodnar lost a friend to cancer, she was inspired to start a beauty brand that goes beyond skin-deep to empower women. For every product purchased, the brand donates one to women in need.
Besides being a household name in the beauty industry, Kiehl's also serves more than 100 local communities. One of the brand's biggest philanthropic efforts is the Lower East Side Girl's Club, which delivers programs in arts, literacy, science, health and leadership for girls and young women ages 8 to 23.
Denver-based brand Fig+Yarrow focuses on organic beauty and skincare, with an especially amazing range of clay masks. The brand is donating 10% of all profits from online sales and purchases made in their brick-and-mortar shop to the Women's March.
The Honest Company helps provide access to computer science education, and in partnership with Code.org and Girls Who Code, the brand works with female computer science teachers to provide them as role models for young girls, who are underrepresented in the computer science industry.
Handmade in Lebanon by a staff of 90% women, Senteurs d’Orient creates bath and personal care products in support of female workers. It is currently a member of the United Nations Development Program for Women’s Education, and 10% of the proceeds from every sale are donated to help Lebanese women.
Last year H2O+ kicked off its Making Waves initiative to support organizations that empower underserved women and girls by increasing opportunities that will help them realize their fullest potential. The brand proudly supports Girls Inc. of Alameda County, which serves 8,000 girls and their families in Northern California.