The Makeup Brand Your Skin Will Love

Once you’re into the groove of a makeup routine, it takes a special product to sway your step-by-step system. With respect to the regime you’ve likely spent years establishing, we think IT Cosmetics makes the cut. That is, you need their products in your life (especially the Brow Power Eyebrow Pencil and Vitality Lip Blush Hydrating Gloss Stain, included in our fall Box of Style)! Co-Founded by CEO Jamie Kern Lima, who suffers from rosacea, the modern beauty brand implements the expertise of dermatologists and plastic surgeons to create products that are clinically proven to enhance your skin. Here, we sit down with Lima to learn more about the brand’s beginnings, her favorite products and the harmful ingredients she avoids.


The Zoe Report and IT Cosmetics Facebook live on Tuesday, October 25 @ 12pm PST.

Watch our beauty editors and an IT Cosmetics makeup artist show you how to get the perfect brow for fall. Don’t miss out—head over to and make sure to like our page. You’ll be notified once we’re live watch it all happen!

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