The Zoe Report

The Most-Searched Makeup Trends Of 2017

This year was quite the wild ride. And while the default reference is to our lives in general, for the sake of positivity we’re talking beauty. Yes, the overall theme for 2017 involved going bigger and bolder (as if clown contouring wasn’t outrageous enough) with the goods our mamas gave us. Lashes, lips and eyebrows were taken to dramatic new heights—literally. To give you an idea of just how interesting things got, we’re taking a trip down memory lane and breaking down the top searched trends from our friends at Google. From mink lashes and lifting treatments to lip plumpers and feathered eyebrows, ’twas a fun year indeed.

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