The Zoe Report

The Most Popular Highlighter On Pinterest Is Only $4

When it comes to faking a glow, beauty junkies are diligent about finding the best product on the market. And while money is no object if it means perfectly highlighted cheekbones and Cupid’s bows, it’s nice to know that it doesn’t have to cost a fortune. In fact, the most popular highlighter on Pinterest will only set you back about $4 at your local drugstore. Pinned more than 74,000 times, the e.l.f. Studio Baked Highlighter beat out the cult favorite $40 Anastasia Glow Kit and cool-kid brand Milk Makeup’s $28 Holographic Stick for the coveted number one spot. Got four bucks to spend?

Pinterest-Worthy Glow


  • Moonlight Pearls, Baked Highlighter

    Monnlight Pearls, Baked Highlighter

    e.l.f.

    $3

  • Blush Gems, Baked Highlighter

    Blush Gems, Baked Highlighter

    e.l.f.

    $3

  • Pink Diamonds, Baked Highlighter

    Pink Diamonds, Baked Highlighter

    e.l.f.

    $3

  • Highlighting Set

    Highlighting Set

    e.l.f.

    $10

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