Red has long been the reigning lipstick color in the beauty world—it has the uncanny ability to take nearly any makeup look from plain Jane to bombshell status in an instant. However this year, a new shade has given the classic rouge a run for its money. According to an annual report conducted by Polyvore, searches for nude lipstick skyrocketed by 553%, making it the most searched color this year. This trend could mean that consumers are opting for more toned-down beauty looks, as nude hues are meant to resemble one’s natural lip color. To honor the newly crowned lipstick shade, we’ve compiled some of our favorite nudes for you to shop now.