Once you find out about an amazing eye shadow palette—one with a cult following—you’ll notice that everyone seems to be talking about it from your sister to your best friend to the makeup artist on set at a fashion shoot (who swears by it). We take note when this kind of enthusiasm is bestowed upon a beauty product especially when something as common as eye shadow has a ubiquitous presence in your life. In this case, the It factor has to do with the universally flattering color combinations included in these compacts. Whether you need a handful of neutrals to play around with, or want to branch out with a bold hue, these are the best new combos to buy now.
Photo: @ctilburymakeup