The Zoe Report

The Glam App’s Revamp Is All About Inclusive Beauty, And We’re Here For It

While in the throes of awards season, we can’t help but develop a little “grass is greener” mentality, quietly pining for a more glamorous life of red carpets, shimmering gowns and, of course, touched-by-an-angel hair and makeup. And while that life is a far cry from our evenings nursing a glass of Trader Joe’s cabernet while eating pizza in our comfy (read: old and threadbare) sweatpants, a taste of it is actually within our reach. Yep, as the millennial saying goes: There’s an app for that. Correction, there’s been an app for that, only now, said app has been reloaded, making the glam-on-demand experience easier than ever. Enter the new and improved Glam App.

The Glam App launched in 2015, pioneering the concept (think Uber for hair, makeup and nails). Since then, the app has served some 23 cities across the country, becoming a go-to for weddings, special occasions and individuals who just want to look and feel great.

Like any new venture, those first few years of business are crucial and centered on observing what’s working, what’s not and what your audience needs and wants. Three years later, cofounder Joey Maalouf—alongside Katrina Barton—has decided to make some tweaks and give the app, wait for it, a makeover: new menu, new imagery, same mission, with a customizable twist designed to help everyone feel more gorgeous no matter where they’re going.

Homepage photo: Justin Coit

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