Joey Maalouf—makeup guru to the stars, man about town and Rachel Zoe’s BFF—has some seriously big news. In collaboration with FabFitFun, Joey is launching his first makeup line, ISH, which stands for #IMSMOKINGHOT. The debut collection (available March 10) comprises an all-in-one contour kit with blush, bronzer, highlighter and a contour shade plus the brush set to make it all happen. Since Joey is notorious for solving all the beauty problems at TZR headquarters, we asked him to show us how to use the new kit. Here, Joey’s streamlined tips for contouring the right way—along with instructional videos to guide you to perfection.
Available On March 10!
"Apply highlighter to add radiance to the top of the cheekbones, bridge of the nose, cupid’s bow of the lip, collarbone and eyelids."
"Dust bronzer everywhere where the sun would naturally hit you—forehead, cheeks and nose."
"Apply the contour shade to the hollow of each cheekbone from the hairline toward the middle of the cheek, angling the shade toward the outside corner of your mouth."
Contouring For Day
"Blush should be added to the apples of your cheeks for the perfect pop of color."