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Ease Into Fall With September’s Best Beauty Launches
New season, new routine.

It doesn’t matter if it’s been years since you graduated, the start of September always has back to school vibes. You might not be able to justify a full-on shopping spree, but you can give into the urge to start the season off with a clean slate on a smaller scale. Might I suggest upgrading your beauty routine for fall? Whether you’re close to emptying the shampoo and conditioner that’s currently in your shower, the mascara in your makeup bag is getting clumpy, or your retinol serum is about to expire, the best new beauty products of September 2025 offer the perfect routine refresh.
If you want to get ahead of full winter skin, Augustinus Bader’s vitamin C serum will be a welcome addition to your morning skin care regimen. For makeup, maybe it’s time to say goodbye to your lightweight dewy skin tint for a medium-coverage foundation with a natural finish, like the Makeup By Mario just dropped. And if your curls need extra hydration and definition, use Phyto’s styling gel-cream post-wash day.
Just ahead, explore the most exciting beauty launches of September 2025.
September 2025 Skin Care Launches
Best New Moisturizer
Biologique Recherche has relaunched its beloved VIP O2 line just in time for the seasonal dryness to set. This rich moisturizer soaks into skin without leaving an residue, working to boost hydration and radiance.
Best New Oily Skin Treatment
Specifically designed with oily complexions in mind, La Mer’s lotion gently (but effectively!) clears pores to help minimize shine. It’s powered by a new marine balancing bio-algae, along with the brand’s signature Miracle Broth and lime tea.
Best New Hydrating Serum
If your skin is feeling tight, rough, and your typical retinol feels a little extra spicier when you apply it, a compromised barrier may be to blame. That’s where Paula’s Choice’s latest serum comes in. It’s formulated with 7% ectoin, hyaluronic acid, and glycogen to provide a bit of instant relief and work to repair the barrier over time.
Best New Lifting Treatment
You’ve probably heard of exosomes – next to salmon sperm, it’s the buzziest ingredient in skin care right now. But if an in-office treatment with the regenerative stem cells isn’t in the cards, 111skin has created a two-step product to use at home. Powered with exosomes from kimchi, milk thistle extract, and microspicules, applying the serum followed by the overnight mask will help improve the appearance of fine lines and wrinkles, plus boost radiance.
Best New Eye Cream
Together, the exosomes, growth factors, and peptides derived from human stem cell technology in Angela Caglia’s eye cream help renew skin for a rejuvenated eye area.
Best New Exfoliator
Extend your at-home facial below your neck with these polishing pads made for use on your entire body. They’re soaked with glycolic acid and alphine rose extract to buff away dead skin cells for a smoother, clearer, brighter appearance.
Best New Vitamin C Serum
Powered by the brand’s proprietary TFC8 regenerative ingredient, this vitamin C serum works to quickly brighten tone and even texture without causing irritation. Along with the brand’s signature repairing complex, it’s also formulated with a stable form of vitamin C and ergothioneine to boost efficiency and absorption.
September 2025 Makeup Launches
Best New Lipstick
A new season calls for a lipstick upgrade. This full-coverage one from Dior offers long-wear color payoff with a shiny finish that keeps lips soft and smooth.
Best New Eyeshadow Palette
Fans of Isamaya’s eyeshadow palettes, rejoice! The makeup artist brought back all 14 shades of her Industrial 2.0 palette. Like the original, the formulas in this palette are designed to applied with your fingers or brushes to create a custom bold or subtle look.
Best New Lip Oil
This fan-favorite nourishing oil now comes in a plumping version for extra pouty lips. Wear any of the sheer glossy and shimmer shades on their own, or layer them over your favorite lipstick.
Best New Powder Blush
Glossier has reimagined its beloved liquid Cloud Paint blushes in a unique powder format. The pillow-soft texture leaves cheeks with a wash of soft matte flush that’s completely buildable. Cloud Paint Plush Blush comes in 10 shades, including six new ones and four Cloud Paint fan favorites. (Available September 9)
Best New Natural Finish Foundation
Not too dewy and not too matte, Makeup By Mario’s latest foundation’s natural skin finish is just right. The medium coverage formula offers all-day hydration and oil control, and is even sweat- and humidity-resistant. Made with balanced to oily skin types in mind, it’s also noncomedogenic to prevent clogging pores. It comes in 32 shades.
Best New Matte Lipstick
Liquid lipstick done the French girl way. Makeup artist Violette created this moisturizing whipped formula in five shades that leaves a bold, blurred finish. In other words, a matte lip with that certain je ne sais quoi Parisians are known for.
Best New Brow Pen
You can cancel all future microblading touchups once you’re in posession of Anastasia Beverly Hills’ latest brow innovation. This ultra-fine pen alls you to shape and precisely fill in spots with realistic hair-like strokes.
Best New Lip Oil
Keep your lips soft, smooth, and plump throughout the fall and well into winter by swiping on one of Estée Lauder’s tinted lip oils. Available in eight shades, the formula contains hyaluronic acid and antioxidants to keep lips hydrated for up to 24 hours.
Best New Contour
Whether you’re a master or novice at contouring that dreaded tell-tale stripe can happen when you’re using the wrong product. That’s why Haus Labs created this ultra-blendable, buildable cream contour for a seamless finish every time. It comes in nine shades.
September 2025 Hair Care Launches
Best New Styling Tool
Shark’s multitasking tool is equipped with heat-controlled ceramic plates and an airflow to smooth and dry hair simultaneously. The best part? Less risk of heat damage.
Best New Curl Cream
Not your average gel, this styling product defines waves and curls without leaving them stiff and crunchy.
September 2025 Body Care Launches
Best New Body Wash
Meet your new go-to body wash, care of Hourglass founder Carisa Janes. She relaunched this brand of elevated clean body care essentials with sleek minimalist bottles and sophisticated scents, including this soft woody-floral scent. As for the formula it’s made with ingredients that are 95% natural origin and leaves skin feeling fresh and hydrated.
Best New Body Lotion
Not your average body lotion, this Olay hydrator also includes a handful of active ingredients, including niacinamide, AHA, collagen peptide, and vitamins C and E, to firm, smooth, brighten, and even tone.
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