None of us are an exception to a great deal. That’s exactly why we’re not doubting that brand-new lifestyle brand Brandless is on its way to online shopping success. It launched today after teasing on Instagram for a few weeks, and everything on its website costs $3—yes, everything. We couldn’t help but notice that apart from home goods and groceries, the company also has a beauty section currently stocked with necessities at the same friendly price point.
So how exactly did the $3 marketplace with 200 offerings come to be? Brandless eliminated all Brandtax, the hidden cost we pay as consumers for national brands, from its process to make our shopping experience a lot easier and more budget-friendly. You can grab a stash of oatmeal cookies along with facial moisturizer, body lotion, lip balm and more—it really is a one-stop shop. And since Brandless just launched today, we’re sure that more beauty products are on the way. In the meantime, be sure to grab some beauty staples for just $3.