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Gwyneth Paltrow’s New Skincare Line Is Finally Here

Eternally lovely lifestyle maven Gwyneth Paltrow has done us all a favor this month by launching her own line of organic, healthful skincare products. The line, aptly named Goop by Juice Beauty, at present consists of just six products ranging in price from $90 to $140. Included in this initial launch are a cleanser, an exfoliating instant facial, a face oil, a day moisturizer, a night cream, and an eye cream–in other words, all of the basics needed for your daily beauty routine. The goal of the line was to create products that are both safe and effective, a combination that, according to Gwyneth, is difficult to find. We agree, and we love the relatively minimalist approach with which the line has launched, a decision that Gwyneth says was influenced by her desire to create only “perfect” products. We now know where to go to find natural skincare that will ideally make us look like a movie star without requiring us to slather chemicals onto one of our most prized possessions, and we can’t wait to test out the goods. Stay tuned for the results of our attempts at getting that “Goop glow” in coming days!

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