Many women dismiss serums as an unnecessary part of their skincare regimen, but in actuality everyone should be using them. Whether you are in your early 20s or well into your 50s, serums help to erase damage by brightening, tightening and plumping the skin, while also shielding it from any further offenses. However, navigating the vast market of available options can be daunting. Here, we’ve culled nine serums customized for age and skin type. Click through to discover your true match.
Find The Serum For You
Dry/Sensitive
Start with an antioxidant-loaded version to protect your young skin from free radicals and pollutants while brightening your complexion. This organic option from Juice Beauty is gentle enough for sensitive skin.
Normal
This natural rose serum with vitamin C brightens, evens and smooths skin.
Oily
Ideal for acne-prone complexions, this vitamin C serum helps to minimize pores and balance sebum production.
Dry/Sensitive
The focus in your 30s should be combating dullness and preventing signs of aging. Opt for a hydrating serum that works to illuminate, like this version from SkinCeuticals, which also protects sensitive skin.
Normal
Speeding up your skin's natural renewal process, this serum delivers deep hydration and line-plumping goodness, creating a firm, glowy complexion.
Oily
As the name implies, this oil-free formula supports cellular turnaround, resulting in a fresh, renewed look with smooth, even texture.
Dry/Sensitive
Once you enter your 40s, it's time to bring out the big guns. Powered by a black tea complex, this natural serum reduces signs of wrinkles by lifting and contouring the skin.
Normal
Formulated with potent antioxidants, this version prevents further aging and corrects existing damage.
Oily
A lightweight solution of retinoid and ferulic acid neutralizes free radicals and reverses sun damage, while diminishing fine lines and brightening the skin.
Dry/Sensitive
Skincare in your 50s should include serums that support collagen production to keep your skin healthy and supple. This option from Tata Harper is a great alternative to Botox, as it helps to smooth and firm the face without harsh ingredients.
Normal
Inspired by a treatment conducted at the Kate Somerville Clinic, this serum combines oxygen and retinol to resurface the skin, amplifying cell turnover to increase elasticity and radiance.
Oily
Its gel consistency is perfect for oily complexions as it quickly absorbs to support collagen production, minimize pores and reduce fine lines.
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