Many women dismiss serums as an unnecessary part of their skincare regimen, but in actuality everyone should be using them. Whether you are in your early 20s or well into your 50s, serums help to erase damage by brightening, tightening and plumping the skin, while also shielding it from any further offenses. However, navigating the vast market of available options can be daunting. Here, we’ve culled nine serums customized for age and skin type. Click through to discover your true match.
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Start with an antioxidant-loaded version to protect your young skin from free radicals and pollutants while brightening your complexion. This organic option from Juice Beauty is gentle enough for sensitive skin.
The focus in your 30s should be combating dullness and preventing signs of aging. Opt for a hydrating serum that works to illuminate, like this version from SkinCeuticals, which also protects sensitive skin.
Skincare in your 50s should include serums that support collagen production to keep your skin healthy and supple. This option from Tata Harper is a great alternative to Botox, as it helps to smooth and firm the face without harsh ingredients.