Investing in sunless tanner can be quite the process; the number of futuristic formulas on the market could make anyone’s head spin. To assure your quest for sun-kissed color results in a streak-free bronze that could be mistaken for a month spent in Capri, consider trying out a Team Zoe-approved potion first to fake your way to the perfect bake.
"I have pretty dark skin so I tend to not need sunless tanners but I absolutely fell in love with the bronzing gel from Tom Ford's new mens line. It gives the perfect amount of glow and helps even out my skin on days when I don't necessarily wake up 'flawless.'" — Jordan Silver, Marketing Manager
"I love St. Tropez's tanning mousse and mitt applicator. It's a favorite of makeup artists and is easy to travel with." — Jill Lincoln, Style Director
"I don't really use self tanners living in SoCal where it's easy to have a sun kissed complexion (but safely--use SPF every day!). In the winter, or if I'm feeling washed out, or having skin problems, I just pump a little of this tint into regular face moisturizer and am good to go. It looks natural, evens out your skin, doesn't have any nasty chemicals and washes right off." — Tom Balamaci, General Manager of Zoe Media Group
"I love how easy this is to apply; the lightweight mousse dries in seconds and leaves me streak-free. Most importantly, the natural-looking color lasts forever. I still get compliments on my 'sun-kissed glow' weeks after application." — Stephanie Montes, Beauty Editor
"I've tried them all and this one is the best self tanner out there. The greenish undertone blends in with your skin to counteract any orange hue that will otherwise make your tan look fake or contrived. The time released formula goes on smooth without looking streaky and It's smells so good!" — Mel Chalian, Executive Assistant
Whether it's a faux glow or the real deal, make your tan last by staying hydrated and moisturized. Don't forget to exfoliate beforehand to create the perfect canvas for dark color.