Eva Chen just announced (via social media, naturally) that she is joining the Instagram team as their head of fashion partnerships. While her impressive background in print editorial and seamless segue into the digital space makes her the ideal candidate for this newly created position, we’d be remiss not to mention her finely-tuned personal Instagram account (and viral hashtags like the ubiquitous #evachenpose), which surely played a role in this recent career move. So instead of viewing Instagram as a tool for procrastination, it’s clearly time to invest more effort in your personal brand—and it’s far easier than you might think. Follow Eva’s lead and perfect a few go-to formats to create your own voice. Here are hers to get you inspired.