A First-Look At Gucci’s Spring Summer 2016 Campaign Film

Earlier this week Gucci revealed their German campaign concept for the Spring/Summer 2016 collection and today the Italian house has debuted a short film by director, Glen Luchford. Featuring fresh-faced models like up-and-comer Peyton Knight, the Director’s cut is set to music by Goodbye Horses and features a decadent assemblage of ’80s-inspired fashion contrasted against a gritty, industrial background. Here, watch the dreamy, vintage-inspired video including a supremely surrealist shot of a model on a skateboard holding a peacock.

What do you think of Gucci’s carefree campaign? Share your thoughts in the comments below. 

Photo: Courtesy of Gucci


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