You’d be hard-pressed to find a fashion girl who isn’t obsessed with gorgeous designer bags. Chanel, Gucci, Saint Laurent, we could go on and on. And while these well-made bags will last you a lifetime, they’re a steep investment—you can rack up quite the tally buying one, let alone a few.
Here’s some amazing news: The market is rife with contemporary labels and cool, fresh bag lines are launching right and left. This means unique design and quality materials at a price point we can stomach easier than premium brands we know and love.
Here, get familiar with five new brands with killer bags that will totally transform your look. Ranging from a few hundred dollars to just under $1,000, they’re not cheap, per se, but they won’t totally bankrupt you if you spring for one (or two!).
Founded in 2015 by Naza Yousefi, this British brand offers distinctive boxy bags with sleek, modern hardware.
This London-based label designed by Youngwon Kim, means “slow dance” in French. So chic, right? You’ll find simple shapes ranging from handhelds to cross-body styles, illuminated by playful details.
Launched in 2017, Amsterdam-based founder Elza Wandler has a knack for intriguingly simple bags from a trapeze-shaped shoulder style to a sleek tote to a so-now belt bag.
Alexander Wang alum Stephanie Park launched her Copenhagen-based label in 2016. Boasting a refined aesthetic, silhouettes from clutches to top-handle shapes are perfectly minimal for those craving pared-back design.
With a flair for geometric shapes and vivid colors, those who appreciate structured bags will love Nico Giani's designs that are at once dynamic and simple.