The Zoe Report

The Retro Bag Trend Fashion Girls Are Obsessed With

Every so often, a delightfully quirky trend comes along that we can’t help but adore. Right now, beaded bags are the fashion-crowd favorite. This fun-loving look á la the ’60s and ’70s brings a decidedly jovial touch to any outfit, whether you go for a cheerful hue, punchy pattern or give see-through a try. Whimsical embellishments take it a step further—a signature of designers like Susan Alexandra and Shrimps, who have led the way with darling flower and fruit motifs. Coming in the form of buckets, crossbodies, satchels and totes, you can don the trend with a flouncy dress for date night, as a spirited touch to wedding-guest attire or with cut-off shorts while on the go throughout the weekend. There’s no denying a beaded bag’s mood-elevating abilities, too. Just looking at one brings a smile to our faces—imagine the compliments!

If you’re of the mind to add a perky purse to your rotation, let one of the nine styles ahead serve as your next pick-me-up.

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