The Zoe Report

This Engagement Ring Trend Will Be Huge In 2018

We spend a lot of time looking at diamonds (poor us, right?) and a noticeable trend has emerged in the engagement ring market: East-West set stones. From classic cuts to modern shapes, diamonds (and trendy gemstones) are getting the horizontal treatment for a decidedly fresh aesthetic. We love this look for three major reasons. First, the setting imbues modernity into classic cuts like oval, pear or emerald, whether accompanied by side stones, adorned with a halo or as a simple solitaire. Second, depending on the setting, a stone can be reset to a traditional North-South setting down the line if you grow tired of its side-to-side appearance. Third, there’s something about a stone placed sideways that feels insanely striking. Its fluid and a bit unexpected—a perfect choice for the traditional bride-to-be craving a skosh of innovation. Ahead, see what we mean by our edit of gorgeous East-West set engagement rings. We’re calling it as the trend for 2018 engagements. Get inspired.

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