The Zoe Report

How To Shop Like A Jewelry Designer

Shopping for jewelry is a fantastical proposition, but it can be overwhelming in a market filled with precious metals and gemstones galore. Even seemingly simple purchases like stackable rings or layered necklaces become daunting if you don’t know your stuff—especially if you’re planning to drop more than a couple hundred dollars on an investment item. And since we’d never advise you to shop willy-nilly for such meaningful accessories, we tapped jewelry designer Aurélie Bidermann to help guide the process, whether you’re in search of delicate pieces for every day or craving a bigger statement. Here, seven rules to live by when shopping for your next piece of jewelry.

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