(Fashion)

The Best Prime Day Fashion Deals
by BDG Commerce
Updated: 
Originally Published: 
Amazon
We may receive a portion of sales if you purchase a product through a link in this article.

Prime Day 2023 has arrived, and with it the golden opportunity to stock up on wardrobe essentials at prices you just won’t find anywhere else. Right now, you’ll find major discounts on Amazon’s in-house labels and cult-favorite brands alike. Whether you’re in the market for daily essentials like multipacks of socks and underwear, or some special accessories that look far more expensive than they are (especially today), you’ll find it here.

Ahead, you can shop the very best Prime Day fashion deals our editors spotted. See something you like? Add it to your cart ASAP before it sells out.

67% Off A Supportive, Fuller-Coverage Bra

Available in a range of shades and sizes, this full-coverage wireless bra from Playtex will provide you comfort and support all day long. Made from nylon and spandex, it's designed with high sides and fuller cups to prevent any spillage. Plus, the wide straps and a smooth back help lift and support.

51% These Trendy Buckle Slides

These waterproof sandals have two adjustable buckles on top to ensure the best fit. They're a great choice to wear poolside since they have small "drainage holes" in the soles to help any trapped water escape. That feature doesn't take away from the overall design and comfort level of these sandals, which come in 17 fun patterns and colors. Since they have a 1.57-inch heel, they can also subtly add a bit of height to your overall look.

50% Off Levi’s 501 Shorts

In the market for new denim shorts? This pair from Levi's is a number-one best-seller with over 24,000 reviews because it's well-made from 99% cotton. The iconic straight fit and signature button fly have buyers calling them the "best jean shorts [they] ever bought."

31% Off Apple AirPods

You can now snag these wildly popular Apple AirPods (plus the charging case) for under $100. The earbuds have over 500,000 glowing reviews on Amazon and for good reason. With over 24 hours of listening time, in-ear detection, automatic switching, and audio sharing between two sets of AirPods on Apple devices these innovative headphones redefined wireless audio.

56% Off This Practical Belt Bag

On sale in multiple colors, this bag can be worn around the waist or as a crossbody. The strap is adjustable, while the interior is roomy enough to fit an iPhone 13 — and it has organizational pockets inside and a zipper compartment on the back.

46% Off A Fan-Favorite Bike Short

Perfect for working out and lounging, these best-selling biker shorts are made with four-way stretch fabric and a generous amount of spandex for moderate compression. The high-waisted shorts also have two deep side pockets for essentials as well as a hidden waistband pocket for your key or cash.

58% Off A Best-Selling T-Shirt Bra

This Bali T-shirt bra is equally built for comfort and function, thanks to its convertible straps, breathable cups, supportive underwire, and U-shaped back to keep straps from slipping. The lightweight bra comes in 10 colors and a wide range of sizes. It’s earned more than 25,000 positive ratings on Amazon, and right now you can snag it for a serious discount.

55% Off A Cooling Hands-Free Fan

Keep yourself cooler no matter the temps by slipping on this breezy neck fan. It has a rechargeable battery and lasts up to nine hours on a single charge, depending on the speed you like. The neckband is made with flexible silicone for comfort and ultimate adjustability. With nearly 10,000 reviews this fan earns a 4.3-star overall rating.

48% Off The Iconic Crocs Clog

Crocs are back in a big way. This pair of classic unisex black Crocs is as comfy as it is practical. They're waterproof, have Crocs' classic ventilation so your feet don't overheat, and feel great even after a long day of work. It's no surprise this sensible (and cool) footwear has earned more than 500,000 Amazon reviews and an overall average rating of 4.8 stars.

57% Off Satin Pillowcases

These smooth-as-silk satin pillowcases have racked up over 19,000 glowing reviews because they don't just feel good, they can actually benefit your skin and hair, too. Plus, they come in 29 colors and four sizes, so they should fit any room decor or pillow size.

40% Off These (Actually Comfortable) Shaping Shorts

Shapewear can be sneaky expensive, so keeping your eyes out for deals is a good way to get the most value. These best-selling shapewear shorts can help smooth lines under your clothes and make you feel more secure in your outfit, no matter the occasion. This pair comes in five colors, sizes small to 4X, and has a glowing 4-star average rating after 50,000 Amazon reviews.

50% Off This Super-Popular Seamless Bra

"Easy breezy" are the best words to describe this bra from Warner's — it's seamless, lightly lined for support, has smoothing side panels, and is made from a super-stretchy nylon blend. Over 4,800 reviewers have given it a five-star review, writing that it's the "most comfortable bra" and causes "no poking, no squeezing, no pinching."

15% Off These Trendy Shorts

With over 40 colors to choose from, these high-waisted workout shorts are a comfy yet functional staple. They feature a loose fit with a stretchy layer of spandex underneath to keep you comfy. And, best of all, there’s a discrete zippered pocket so you have a place to stash your phone, keys, or cash.

30% Off These Reusable Nipple Covers

These silicone breast petals are the best-seller in their category on Amazon, with over 24,000 five-star reviews. They're made of a waterproof, seamless material that will stick to you all day and night. And unlike other nipple covers, these are washable and reusable, and they have a convenient carrying case to make that easier. They come in four colors and two styles.

60% Off Under Armour Sports Bras

This Under Armour sports bra delivers both support and comfort thanks to its thick crossover straps in the back and a wide elastic band at the bottom. It features removable cups that won't shift or move during your workout, extra coverage in the front, and a smooth, breathable fabric that dries quickly.

57% Off An Easy Summer Dress

It's no surprise this comfy dress has racked up over 6,400 five-star reviews on Amazon; it features a lightweight rayon-polyester blend and comes in a wide range of pretty patterns including florals, watercolor-inspired swirls, and paisley. It's just as great as a cover-up at the beach as it is paired with wedge sandals for a night out.

20% Off The AirPods Pro

Apple's AirPods are a beloved pair of headphones, and the AirPods Pro level-up the experience. These wireless earbuds offer an even more comfortable experience, better audio quality (including active noise cancellation), and a better battery life when compared to their earlier predecessors. Snag them while the sale lasts.

53% Off 4 Pairs Of Comfy, High-Waist Underwear

Stocking up on basics like socks and underwear is a great way to take advantage of a sale like Prime Day. While the sale lasts, this four-pack of full-coverage (and high-waisted) cotton underwear is on sale for only a few dollars per pair. And while black is a classic color, this underwear also comes in a variety of multi-colored options.

41% Off This Casual-Cute Sleeveless Top

This soft and loose-fitting sleeveless tank top is the perfect summer top, and it's on super sale during Prime Day. Not only is this cotton and polyester blend breathable and lightweight, but it also comes in more than 45 different prints and styles to pair perfectly with your style. Snatch it up while the sale lasts.

47% Off KN95 Masks

You can never have enough masks around. This value pack of 50 disposable KN95 masks makes it easy to have one around whenever you need it. The three-ply design won't irritate your skin, and feels lightweight despite offering great protection. It's a great deal any day, but while the sale lasts you can get it super discounted.

45% Off This Open-Front Short-Sleeve Top

This lightweight and airy chiffon cardigan is perfect to bring with you on vacation. With an open front, it's great to layer on top of tanks, tees, and even bathing suits for a little extra coverage. Over 34,000 reviewers gave it a five-star rating, with many noting that it always gets them compliments. Available in sizes up to 5X, this versatile piece comes in over 40 gorgeous patterns.

30% Off The Apple Watch 8

Loaded with lifestyle features, the Apple Watch Series 8 does more than keep you connected. In addition to receiving calls, texts, and apps on its easy-to-read screen, it boasts advanced health tech including the ability to take an ECG and sense fluctuations in body temperature. Crack-resistant and swimproof, it can go everywhere you do.

37% Off A Workout-Enhancing Waist Belt

Great for adding to your workouts, this waist trimmer helps boost your core temperature, increase circulation, and support your lower back and abdominals while breaking a sweat. It's made out of a soft, neoprene material with a hook and loop closure and has a nonslip design to help keep it in place.

57% Off This Hardspinner Luggage

RUpgrading your luggage during a big sale is always a smart idea. And this 20-inch carry-on suitcase from Rockland is a great investment. It's expandable, has four spinner wheels, a retractable handle, and a durable (yet lightweight) ABS hardside exterior that holds up super well. It also comes in 13 different colors, and has a 4.5-star average rating on Amazon after 8,000 reviews.

This article was originally published on