(Fashion)

H&M’s Latest Conscious Collection Debuts Bridal Gowns

by Laura Lajiness Kaupke

High-street favorite H&M is joining in on the bridal fun with the debut of three gorgeous wedding gowns in their Spring/Summer 2016 Conscious Collection. On the heels of the hit collection by ASOS, these affordable offerings are made from eco-friendly fabrics and feature distinct silhouettes, dreamy draping and intricate embellishments worthy of a haute couture look. Priced from $299 to $649, the ethically ethereal looks are versatile enough for brides-to-be and black-tie occasions when a heavenly gown fits the bill. “It’s great to be able to have sustainable clothes that still look red-carpet ready,” said Julia Restoin Roitfeld, the face of the collection. The stunning looks become available on April 7—in the meantime, get a sneak peek below.

Courtesy of H&M

H&M's Eco-Friendly Bridal Collection

Courtesy of H&M

This Deco-inspired gown is made of organic silk with recycled glass beads and conscious rhinestone embellishments. ($649)

Courtesy of H&M

This structured gown has a plunging neckline and full skirt made from a textured organic jacquard blend. ($299)

Courtesy of H&M

This off-white, high-collared gown features long sleeves and organic lace and jacquard detail. ($499)

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