Under-The-Radar Brands All Fashion Editors Will Be Wearing This Fall
One of our favorite parts of fashion week street style is getting a peek at what editors and insiders will be wearing in the forthcoming season. It’s a window onto a fresh crop of up-and-coming labels for fall—ones industry darlings are acquainted with but that are still relatively under the radar, for now. Hence, there’s no better time to buy in (because how gratifying is it to be the first of your friends to know about a collection that turns into the next big thing?). Here, eight labels making waves among the fashion set.
What's better than a brand that stands by ethically sourced materials and local craftsmanship? One that looks chic while doing it, à la Cienne. Made in New York using textiles from around the world, the direct-to-consumer collection is anchored by timeless separates with minimalist appeal—pieces that can be mixed and matched seamlessly into a preexisting wardrobe. Global influence is seen in rich fabrics and thoughtfully selected prints, and at just a year old, the line has already been spotted on the likes of Martha Hunt and Gwyneth Paltrow.
It's official: This is not your average knitwear label. Fun colors and playful prints are the collection's signature, seen in everything from traditional sweaters to separates with more avant-garde silhouettes (like this statement tank, for example). Fusing comfort and inventive design, the line has already received major acclaim on the street-style scene and has been worn by one Miss Taylor Swift.
We have a special place in our hearts for brands that nod to a quintessential LA lifestyle, so it's no wonder we've taken a liking to Palm Angels. Helmed by the current art director of Moncler, Francesco Ragazzi, the line riffs on skate culture with laid-back, graphic separates—a Vetements-like aesthetic with major of-the-moment appeal. Furthermore, the line is unisex, a forward-thinking approach to design that continues to pick up steam thanks to labels like Baja East.
A label by California girls (sisters Margaret and Katherine Kleveland) for California girls, Dôen is the ultimate wardrobe for the modern bohemian. Gauzy blouses are the perfect complement to lived-in 501s, and the vintage-inspired dresses have all the makings of an authentic flea-market find but with flattering fits and floaty-luxe fabrics. The au naturel appeal of the well-curated fall collection—including a to-die-for foray into knitwear—makes a strong case for ditching anything too fussy for straightforward, comfort-first silhouettes.
Launched by Vogue alums Meredith Melling and Valerie Boster (with Rag & Bone's Molly Howard), La Ligne was poised for success from the get-go. The Fall 2016 collection demonstrates a well-honed editor eye once again, showcasing the stripe (the collection's signature) in new and inventive ways. Intended to be essentials in a timeless wardrobe, the range includes wear-with-everything shirting and bold, sexy date-night dresses.
Another forward-thinking brand embracing the direct-to-consumer model is Ammara, a shirts-only namesake line launched by Harvard Business School grad and young mom Ammara Yaqub. The idea is to provide designer-quality goods at a contemporary price point—all of her offerings are produced in New York City's best factories, and items start at $295. On a quest to create the perfect top, Ammara focuses on minimal yet functional silhouettes—perfect for the fashion-forward professional who needs shirts for work and play.
Canadian label Beaufille—which translates to "handsome girl" in French—was created by sisters Chloé and Parris Gordon to fuse masculine and feminine energies and showcase the juxtaposition of hard and soft in beautiful, harmonious design. Texture play and grommets balance frills and ruffles for an effect that cuts to what many girls look for today—nothing too precious, yet still beautiful and trend-right.
Known for their street style, Italian multi-hyphenates Gilda Ambrosio and Giorgia Tordoni launched their design foray Attico earlier this year to high acclaim. A modern take on boudoir dressing, the peignoir collection includes silk kimonos, velvet robes and other lingerie-tinged separates that have already been spotted in abundance among fashion week show-goers.
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