The Zoe Report

This New H&M Designer Collection Is Every Fashion Girl’s Dream

If we were to single out the world’s most romantic designer, it would definitely be Erdem Moralioglu. His signature dreamy floral prints and ultra-feminine Victorian-inspired silhouettes have made him a household name among the style set. So, you can imagine our excitement when H&M announced Erdem would be its next collaboration partner (following the success of its Balmain and Alexander Wang exclusives). Recently H&M dropped the lookbook, shot by photographer Michal Pudelka, featuring a deluge of botanical-bedecked frocks, lace blouses and some unexpected items (read: a printed hoodie)—it’s a stunning range, and it hit stores today! As predicted, in the blink of an eye most pieces have sold out, but you can still score a few items if you act fast. Shop them here, and see our favorites from the range below.

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