This New H&M Designer Collection Is Every Fashion Girl’s Dream

If we were to single out the world’s most romantic designer, it would definitely be Erdem Moralioglu. His signature dreamy floral prints and ultra-feminine Victorian-inspired silhouettes have made him a household name among the style set. So, you can imagine our excitement when H&M announced Erdem would be its next collaboration partner (following the success of its Balmain and Alexander Wang exclusives). Today, H&M dropped the lookbook, shot by photographer Michal Pudelka, featuring a deluge of botanical-bedecked frocks, lace blouses and some unexpected items (read: a printed hoodie)—it’s a stunning range bound to sell out once it hits stores. Mark your calendars for its release November 2, and get your shopping list ready by perusing our favorite pieces.

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