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This New Denim Brand Already Has A Waitlist—And We’re Joining It

These days, denim brands are a dime a dozen. But one of our favorite It labels, Reformation, has launched a sister line called Reformation Jeans and, well, the offerings are wonderful. Focusing on sustainability, the range also includes—as the brand hilariously puts it—”easy stuff that goes with denim,” like tees, jackets and dresses.

More than just amazing cuts and washes, Ref Jeans saves thousands of gallons of water in the design process and it’s launched The Wet Program, which helps clean the San Gabriel River in Los Angeles with every purchase. Such do-gooders!

But great jeans are expensive, right? Not here. Ref Jeans is doing away with that stigma, pricing its pieces between $28 and $148. Yas!

Here’s the deal though: The newly launched label is a waitlist for now, but fret not. The full collection officially launches October 23 in stores and online with new arrivals releasing weekly from there on out.

Ahead, get your sneak peek at the 46-piece debut collection with our curated edit—we guarantee many an item will be added to cart. Ready your credit cards.

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