The Zoe Report

The New Fashion Girl Destination You Won’t Feel Guilty About Shopping

We all have guilty pleasures in fashion, whether it’s a chic upgrade on a classic piece or a must-have designer trend. But oftentimes the act of dishing out your hard-earned dollars might be nearly enough to discourage you from another splurge, particularly when you see those numbers start to add up on your bank statement.

Luckily, there’s one way you can treat yourself without the guilt. Olivela, a new online fashion destination, describes itself as the next generation of philanthropic retail—and before you gloss over that word, note this: The site offers every fashion girl’s favorite luxury brands like Valentino, Stella McCartney and Aquazzura, but the benefit here is that each purchase allows these designers to fund children’s causes. Its mission is completely transparent, meaning you get to see the charities to which your money is going, and a personalized dashboard labeled “The Olivela Effect” even tracks the impact of your purchases on their respective organizations.

Bonus points: For every sign-up to receive Olivela’s emails, a day of school will be donated through the Malala Fund to countries where most girls are denied an education—all this with your simple “add to cart” habit. Get shopping, ladies.

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