The Zoe Report

The Best Pieces To Buy Now Straight Off The Runway

More and more designers are embracing the see now, buy now movement, as experimentation with direct-to-consumer business models continues to gain momentum. Signifying a coming paradigm shift in the fashion industry, shoppers are able to immediately purchase Spring 2017 looks as they make their debut on the runways this month—for our part, we’re instantly gratified by clicking “add to cart” now in lieu of waiting another six months (or more) for pieces to hit stores. Ahead, score the best wares and accessories straight from the shows, and check back as we update our picks from all four fashion capitals.

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