If a run-of-the-mill wedding dress sounds less than appealing, looking to fresh talent and off-the-beaten-path bridal designers is undoubtedly the way to go. Extending beyond the gown, emerging brands are great for building your entire bridal wardrobe—you’ll need a series of outfits leading up to your big day for occasions including the engagement party and the rehearsal dinner. Even if you’re tickled by mainstay bridal designers, at the very least, there’s no harm in perusing under-the-radar designs for the sake of options. Here, five unconventional labels to get familiar with.
Danielle Frankel’s designs are the ultimate in modern, whether you’re drawn to atypical silhouettes, bridal suiting or irreverent layering. Only in her second season, she's quickly become synonymous with cutting-edge style.
For ballgowns with an edge, look no further than Isabelle Armstrong. Intricate detailing pushes the traditional silhouette forward, appealing to those craving modern fairytale magic on their wedding day.
Elizabeth Fillmore’s designs fly under the radar but are remarkably fresh. There’s a decided attitude amid her assortment of gowns and bridal separates—a go-to for exaggerated shapes and impeccable detailing. Not to miss: the silky Edwardian Wedding Jacket that can be worn over everything from bridal shower attire to a wedding dress.
Fearless, free-spirited design is at the crux of Honor’s bridal collection, designed by Giovanna Randall and launched in 2010. Offering an alternative view on the bohemian aesthetic, elegant shapes and sophisticated details come with a wanderlust spirit. You'll be delighted by the range of gowns, midi dresses and two-piece sets.