The Zoe Report

The Buy-Now Pieces Fashion Girls Are Shopping From The Runway

Fashion week is no longer an industry-only event. More and more designers are opting for the disruptive approach of putting their customers first in line (Tommy Hilfiger and Rebecca Minkoff are pioneers in this arena) and are employing the “see now, buy now” model during Fashion Week. And while direct-to-consumer has become synonymous with the brands mentioned previously, others labels are embracing the movement this season (including some major designers) with a smattering of seasonally appropriate pieces that became shoppable the moment they hit the runway. (Hello, instant gratification!) While we don’t foresee all collections becoming readily available in this manner, we are happy to peruse the offerings of those that are. To that end, here are the best pieces to shop now that literally just debuted on the runway. Be sure to check back as we update our see now, buy now picks from all four cities of fashion month.

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