What To Wear To The Country’s Coolest Festival

With spring nearly upon us, festival season is officially kicking off with one of the most notable events of the year—South By Southwest (aka SXSW) in Austin, Texas. A unique gathering that combines music, film and media, SXSW hosts tons of events featuring musicians, artists, entrepreneurs and politicians (former Vice President Joe Biden and Solange Knowles are on our must-see list). If you’re attending this year’s extravaganza, you’re bound to have a loaded schedule and face the challenge of running from a seminar to a live set in a limited amount of time. To help you look your chicest and alleviate the stress of packing, we’ve created three fantastic looks tailored to your agenda—all centering on a key piece you can wear interchangeably. Ahead, score our style tips so you can take Austin by storm.

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