The Zoe Report

Google Has Spoken—This Was The Most Popular Designer Of The Year

Between the logo frenzy, all-red-everything ensembles and choppy hemlines, this was the year to be seen. From the runways to the streets, our favorite brands interpreted every trend and gave them a sweet signature spin of their own. And while we have a special place in our hearts for every player in the game, some names shined a bit brighter than others—according to Google, that is. The search engine recently released its top searched brands of 2017, and the roster reads like a personal shopping wish list. Check out who made the top ten below, and see if you can guess who took the coveted number-one spot. (Hint: You probably own a belt or bag with its signature logo.)

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