Due in large part to the immediacy and simplicity of discovery on social media, seeking out new fashion brands has arguably never been easier. Accounts across the gamut have sprung up from different parts of the world shedding stylish light on the look and feel of the moment from various perspectives. Asia, in particular, is serving up some serious inspo, thanks to a few emerging designers that are not only creating beautiful Insta imagery, but also clothing and accessories we’re keen to add to our summer wardrobes. Scroll down for five of our favorites and shop the collections that you find most inspiring.
Designer Jay Jinhee Moon graduated from London College of Fashion in 2014 and created this womenswear label in 2015. Her skilled use of silhouette, color, and texture makes each piece feel like a work of art.
A whimsical, feminine amalgamation of romantic blouses, dresses and the ilk that will make you want to throw a summer picnic.
Based in Seoul, this site has a dreamy selection of clothing that feels less inclined toward trends and more geared toward a timeless, effortless aesthetic.
For the lover of bold and bright, head to this Japan-based site for a slew of stylish options that will inevitably prompt the beloved question: “Where’d you get that?”
Based in Korea, this unisex streetwear brand is right up the athleisure alley of A-listers like Kendall and Gigi (and us, of course).