There’s nothing we love more than discovering up-and-coming brands. Not only do they bring a fresh perspective to the often hackneyed world of fashion, they’re a great way to inject a little individuality to your wardrobe. After all, those Zara boots are amazing, but literally everyone you know is going to own a pair. Instead, peruse these lesser-known brands and get ahead of the pack.
What we love: The Hungarian designer who honed her skills in London believes "if a garment is designed to function well, it will by definition be beautiful." The breezy pieces are easy to wear and boast a subtle femininity.
What we love: The brand that brought you the cult bag of summer has just launched ready-to-wear. Flirty pieces like backless jumpsuits and slinky slip dresses will be finding their way into fashion-girl wardrobes at lightning speed.
What we love: The entire line—which includes svelte evening bags and functional totes—features classic silhouettes bedecked with a dainty Belgian bow. The polished uptown vibe isn't surprising given the designer's great grand uncle is Henri Bendel. Yes, the Henri Bendel.
What we love: Started by stylists and visual merchandisers Ben and Christian who hail from France and Argentina, Bonsergeant Studio is an online store of vintage finds that look decidedly modern. Each treasure looks like something you'd find in a cute boutique in Europe only you no longer need an overpriced flight to get your hands on it.
What we love: After studying at Central Saint Martins and Parsons, interning with Brandon Maxwell and working for JW Anderson, Claudia Li launched her own label in 2015 at the age of 27. Her trademark is taking simple silhouettes and exaggerating them with sculptural details.
What we love: The founder and creative director of SemSem, Abeer Al Otaiba, has a degree in civil engineering and a European style sensibility. The Egyptian native incorporates triangles and lotus shapes into her striking designs that range from polished daytime staples to jaw-dropping evening looks.
What we love: The unusual name is a Sanskrit mantra "being in your power," which is to say indestructible and invincible. If there was ever a time to need that kind of strength, now feels like it. Geared toward helping women feel stronger and more grounded in their surroundings, the pieces are bold without being flashy.
What we love: The LA-based brand seeks a return to authenticity and individuality, encouraging women to "reinstate investment pieces" in their wardrobes. Every US-made item is intended to be broken in and loved by the wearer.
What we love: Launched this past June in California, Ciao Lucia is dedicated to resort wear and "themed after an old Italian movie poster." Think high-waisted bikini bottoms, whisper-light dresses and statement blouses.
What we love: Designed and produced in New York, the line of effortless pieces with subtle details is intended to fit into the fast-paced lives of modern women. Whether you're heading to the office or the beach, these pieces will become constant go-tos.
What we love: The brand has a cult following in its hometown of Dallas but until recently hasn't been available online. Thankfully the architectural pieces—made in a factory that employs blind workers—are now available on ShopTheSil.com.