These 15 Fashion-Girl Brands Are About To Be Everywhere
There’s nothing we love more than discovering up-and-coming brands. Not only do they bring a fresh perspective to the often hackneyed world of fashion, they’re a great way to inject a little individuality to your wardrobe. After all, those Zara boots are amazing, but literally everyone you know is going to own a pair. Instead, peruse these lesser-known brands and get ahead of the pack.
What we love: The entire line—which includes svelte evening bags and functional totes—features classic silhouettes bedecked with a dainty Belgian bow. The polished uptown vibe isn't surprising given the designer's great grand uncle is Henri Bendel. Yes, the Henri Bendel.
What to buy: Navy Evening Bag, $1,300
What we love: Started by stylists and visual merchandisers Ben and Christian who hail from France and Argentina, Bonsergeant Studio is an online store of vintage finds that look decidedly modern. Each treasure looks like something you'd find in a cute boutique in Europe only you no longer need an overpriced flight to get your hands on it.
What to buy: Kenzo Pink Trousers, $139
What we love: After studying at Central Saint Martins and Parsons, interning with Brandon Maxwell and working for JW Anderson, Claudia Li launched her own label in 2015 at the age of 27. Her trademark is taking simple silhouettes and exaggerating them with sculptural details.
What to buy: Spaghetti Strap Top, $350
What we love: The founder and creative director of SemSem, Abeer Al Otaiba, has a degree in civil engineering and a European style sensibility. The Egyptian native incorporates triangles and lotus shapes into her striking designs that range from polished daytime staples to jaw-dropping evening looks.
What to buy: Camille High-Waisted Pants, $950
What we love: The unusual name is a Sanskrit mantra "being in your power," which is to say indestructible and invincible. If there was ever a time to need that kind of strength, now feels like it. Geared toward helping women feel stronger and more grounded in their surroundings, the pieces are bold without being flashy.
What to buy: Sol Dress, $185