H&M Launches Shopping Online

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Alert, alert! Prep your credit cards shoppers, because H&M’s e-commerce site is now live (finally!)—and we couldn’t be more thrilled! In addition to being able to shop the same in-store collections (with 24-hour access, but of course), the site features exclusive “online-only” items and additional sizes for the plus-size customer.

And don’t worry about lining up at an H&M store when the Isabel Marant collection launches (November 14th). You’ll be able to forego the crowds and shop the collab right from your computer, iPad and smart-phone; a total score. As if this wasn’t enough, the Swedish retailer is kicking off a “50 States of Fashion” user-generated contest to find “America’s top H&M look” through Instagram. So don’t just sit there! Join the chic celebration we’ve all been waiting for by sharing the news via social media with the hashtag #HMShopOnline. Ready, set, shop!

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