The fun fruit-powered skin-care brand Glow Recipe is known for its multi-hued products, so it makes sense that co-founder Sarah Lee gravitates toward a saturated palette all her own. “When it comes to fashion, I love accents of color,” says Lee, “and I really look for feminine contemporary chic.”

Bright hues carry Lee through early morning meetings with editors to marketing brainstorms, filming skin-care tutorials, and more. On weekends, Lee might walk through Madison Square Park or head to Brooklyn for date night with her husband. The on-the-go routine requires looks that combine ease with elegance, which is why Deam pulled a functional-yet-playful sneaker and dress combo for the beauty leader.“

Sarah loves color,” says Deam, “so we really wanted to play with that. I think pairing a sneaker with a dress is a really functional everyday look, especially if you’re running around.” The bold red hue of the sneaker is unexpected and polished, “so while they’re incredibly functional, they’re also high fashion,” she says.

The theme of her signature style, says Lee, is versatility. “I’m ready to meet anybody in any professional or casual setting and still make a fashion statement while looking really comfortable and feeling chic,” she says.

As head of fashion collaborations and special projects of a digital styling service, Maria Dueñas Jacobs is always moving, from appointments with designers to lunch meetings with collaborators to quarterly cross-country trips to San Francisco (where the company is headquartered).

Before launching into her day, Dueñas Jacobs wakes up her daughters (Luna, 6; Silvi, 3; and Isa, 3) and completes two school drop-offs — both on foot! — before heading into her office. This makes footwear choice an essential part of her fall-ready look.

“Shoe-wise in colder weather, I always like a shoe or a boot that is sturdy and I can walk in — walking is a huge part of my life.” (The former accessories editor confesses a 30-minute walk appeals more to her than a 2-minute car ride.)

“I like clothes that feel timeless but still a little bit on-trend,” says Dueñas Jacobs, describing her style uniform for days on the go. “I’m a big believer that you can help get your day started off on the right foot when you feel good about how you look and what you’re wearing, so I definitely make an effort to get dressed in a way where I feel put together,” she says. “But it’s always through the lens of ‘is this comfortable?’”

With this in mind, Deam paired a flowy, of-the-moment colorful printed skirt and oversized blazer with the bold red-heeled boot. “The boot is a big piece,” says Deam, “so balancing that with a more feminine pleated skirt that has a very eye-catching print is a nice juxtaposition.”

No matter what your fashion preference is for taking on the day, your fall style formula is completely up to you.

“Gone are the days when entrepreneurial women have to be wearing pumps and suits — they can really express their personal style,” says Deam. “So I think each of these women were able to tap into their individual style, while also feeling unrestricted and empowered.”