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How The Fashion Industry Is Catering To Consumers

The fashion industry has long subscribed to the mantra “if you’ve got it, flaunt it” when it comes to showcasing their lines via live-streamed runway shows and constant social media updates. But in the modern climate of instant gratification, the months between a runway show and the clothes actually being available in stores has become frustrating for consumers, and sales are starting to suffer. Consumer-facing initiatives are therefore becoming a hot-ticket for brands opting to refocus their sales strategies and brand messaging tactics. At a time when the CFDA is rethinking the current New York Fashion Week format for a more consumer-facing model, we’re left to wonder if the industry as a whole will listen up and follow suit. Ahead, see how 4 designer heavyweights are shaking things up and putting the consumer at the forefront of their business.

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