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Breaking: Target Now Has Its Own Line of $5 Wines

Though we consider ourselves to be sophisticated ladies, we are no strangers to two-buck Chuck. In fact, we can’t even remember the last time we purchased a bottle of wine that was more than $10 and didn’t come from the booze aisle at Trader Joe’s. That may change, however, as Target has just announced the imminent launch of its own line of $5 bottles of wine, and boy oh boy are we here for this news. California Roots, as it is to be called, drops in stores on September 3 and will include three white wines (a Chardonnay, a Pinot Grigio and a Moscato) and two reds (a Cabernet Sauvignon and a red blend). To be honest, we’re a bit shocked that there’s nothing pink, orange or otherwise trendily hued in the mix, but that doesn’t mean we aren’t going to buy out the line as soon as it launches. Watch out, Trader Joe’s! Target was our first love, and it never fails to woo us anew.

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