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The Ultimate Travel Guide To Positano

Dare we say that Positano is the new Tulum? We know, we know: The magical Mexican getaway still has all the charm it ever had, but we can’t help but notice that Positano—a destination on Italy’s Amalfi Coast—continues to reign supreme as the most coveted vacation spot for stylish models, bloggers and A-listers of late. Olivia Palermo, Emily Ratajkowski, Gwyneth Paltrow, Erica Pelosini and our own Rachel Zoe are among some of the celebrities who have recently wined and dined their way through the picturesque village. And after investigating all the fresh seafood spots, luxurious accommodations and beachside bars to sip an Aperol spritz, we’ve started fantasizing about about heading there, too. Partly for selfish reasons, we’ve put together a dream list of places to eat, sleep and shop in Positano—but we’re betting that after learning a little more about this coastal resort, you’ll be as obsessed as we are.

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