Vara Gets The DIY Treatment

Salvatore Ferragamo Launches L’Icona

Have you always dreamed about slipping your tootsies into a pair of Ferragamo’s signature Vara shoes? Well, for the first time ever, the timeless mid-heel is yours for the customizing in a fetching range of colors and prints. In other words, now you have no excuse not to polish off your summer style with a grosgrain bow.

Honoring the 35th Anniversary of Ferragamo’s iconic shoe, this DIY initiative kicks off today, along with a digital collection of portraits by photographer Claiborne Swanson Frank. Featuring twenty-one stylish ladies clad in the classic pair, including Camilla Belle, Olivia Palermo and Lauren Santo Domingo, the gallery perfectly captures Vara’s versatility, elegance and unfading style. Acquaint your feet with Ferragamo’s favorite this season, and you’ll find yourself flaunting them again and again.

Availability: Salvatore Ferragamo Customized Vara Shoes ($550). For additional information, visit Icona.ferragmo.com.

 

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