Blown Away

Sedu ICON Privé Dryer

Every once in a while, luxury meets eco-chic in a way that reminds us how majorly O-M-G technology can be. The magic is in the machinery with Sedu’s new ICON Privé Dryer, a styling innovation that has us asking: does your blow dryer work faster than a speeding bullet? Seriously.

To give you a picture of how cool this high-tech hair tool truly is, let’s play the numbers game!—1 pound, 18 temperature speeds, 7 years in the making, 70% less electricity and air that blows at…93 MPH! Lit-er-a-lly. That’s right, your quest for the perfect blowout no longer means attacking your hair with excessive styling time and damaging heat. With its serious mega-watt power, the ICON Privé allows you to treat those precious tresses to a little salon-worthy pampering at home—and in a fraction of the time. Just get your designer brush, lightweight hairspray and blowout crème ready and revel in your a-mah-zing new mane! A lesson in extravagant eco-engineering, this hair marvel is sleek, chic and totally to-dry-for!

Availability: Sedu ICON Privé Dryer ($700). For additional information, visit

P.S. What’s black and white and chic all over? Your closet with the help of these 20 contrasting looks!

Veloce Tourmaline Hair Dryer

Blowout Crème

Designer Brush

Lightweight Hairspray

Related Stories

Eye Candy Marvel In Matte