The Honest Truth

If there’s one person who can manage to make diapers chic, it’s our dear friend, Jessica Alba. Socially responsible and oh-so-cute, The Honest Company is the actress’ latest endeavor to deliver quality family essentials to the masses.

After a slew of disappointments from other products, Alba and co-founder Christopher Gavigan set out to create sustainable, eco-friendly diapers and home goods at affordable prices. After a quick intro questionnaire, users can select the bundle of goodies that best pertains to their family’s needs. And the deal doesn’t end there—in true do-gooder form, the company partners with various charitable foundations to give back to the community and aid families in need. So to recap, The Honest Company provides products that are non-toxic and natural, and wrapped in totally chic packaging, while operating on a philanthropic business model. We think Alba and Gavigan have hit a home run—and that’s the honest-to-goodness truth.

Availability: The Honest Company Eco-friendly Products (first Discovery Kit free, monthly bundles thereafter range from $35-$80). For additional information, visit Honest.com.

P.S. Want to make a subtle yet glamorous statement? Incorporate diamonds into your everyday look by way of Dana Rebecca Designs’ delicate gold necklaces—shop now through February 1st and receive free shipping with code ZOEREPORT.

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