What To Expect On Amazon Prime Day: Times, Dates, & Deals
Amazon’s annual Prime Day sale is back and bigger than ever this year, just in time to kick off the summer shopping season. Amazon Prime Day 2022 will begin on Tuesday, July 12 at midnight PT and end on Wednesday, July 13 at 11:59 PM PT. Amazon also announced a slew of early Prime Day deals starting on June 21. That means nearly a month of incredible deals on fashion, beauty, home, tech, and more — with discounts as steep as 80% off.
Prime Day is exclusive to Prime Members — but you can sign up for a 30-day free trial to get in on the deals if you’re not quite ready to subscribe permanently. So why not take advantage of the mega-sale to handle all your warm-weather shopping in one fell swoop?
This brings us to the best things to buy on Prime Day 2022: According to a press release from Amazon, this year the online retailer is bringing shoppers over 2 million deals across all categories, including fashion, beauty, tech, home goods, and more. Prime members can also take advantage of four free months of Amazon Music Unlimited as well as three months of an Audible Premium Plus membership for free.
It was estimated that sales from Prime Day 2021 surpassed $11 billion in sales across 19 countries), which could be an indication that this year’s sales will be huge as well. Keurig K-Slim Coffee Maker, Apple Cider Vinegar Gummy Vitamins by Goli Nutrition, and Crest 3D White Professional Effects Whitestrips were some of the best-selling products last year. This year, expect plenty of discounts on brands like Beats, Sony, Casper, ELEMIS, Levi’s, and SharkNinja. Amazon is also discounting products that Customers’ Most Loved, Internet Famous, and Climate Pledge Friendly. Just remember that, even though new sales will be dropping constantly, the best Prime Day deals tend to sell out quickly — so this sale is all about acting fast.
Similar to last year, Amazon is participating in an Amazon Small Business initiative to encourage buyers to shop small. According to Amazon, for every $1 spent on eligible small business products from June 21 through July 1, customers will receive a chance to win major prizes such as a $2K shopping spree at the Amazon Style Store in Los Angeles or even tickets to Super Bowl LVII in Glendale, Arizona. Just look for the Small Business Badge to identify small business brands while you shop. Additionally, you’ll be able to shop alongside celebrities such as Hilary Duff who are sharing their favorite buys from small businesses on Amazon.
Learn more about all of the Black-owned, woman-owned, and military family-owned small businesses participating by visiting amazon.com/supportsmall and check out the official rules for the sweepstakes here.
For all your other Prime Day-related questions, read through our FAQ below. And don’t forget to keep checking back here, because our editors will be working around the clock to update the best Prime Day deals as they go live.
When is Amazon Prime Day?
Prime Day 2022 will officially start on Tuesday, July 12 at midnight PT and end on Wednesday, July 13 at 11:59 PM PT. That being said, you can also score great early Prime Day deals throughout the month of June including four months free of Amazon Music Unlimited and discounts on brand-name electronics and appliances.
How Long is Amazon Prime Day?
Early deals will start June 21st, but the Prime Day 2022 main event will run for a full 48 hours. If the sale is anything like last year, you’ll want to act as quickly as possible because the best deals tend to sell out fast.
What Are The Best Things To Buy During Amazon's Prime Day Sale?
The best Prime Day deals span all categories: You’ll be able to snag designer clothing, cult-favorite beauty products, buzzy tech gadgets, and just about everything for your home, ranging from outdoor grills and robot vacuums to Nespresso machines and Dyson vacuums. Prime Day is also a great time to stock up on household goods and other necessities, like paper towels and disinfectant wipes, since almost every category will be featuring tons of items on sale. Prime members can also snag deals and exclusive benefits on Amazon platforms like Audible, Kindle, Prime Gaming, Wondery+, and Amazon Prime.
What Other Sales Can We Expect On Prime Day?
Amazon competitors like Target, Best Buy, Walmart, and Kohl’s have gotten savvy to the popularity of Prime Day, so historically, they’ve run their own massive sales events on or around Prime Day. Sometimes, these rival sales events undercut Amazon Prime in certain categories, like Best Buy’s huge discounts on 4K TVs and smart gadgets. Be sure to check out those stores for more information on these Prime Day-alternative sales.
Sign up for Amazon Prime.
You need to be a Prime member to participate in the Prime Day sales, but you can easily sign up for a free, 30-day trial (and receive all the Prime Day perks!) if you’re not already a member. If you decide you don’t want to continue your Prime Day subscription following the sale, you can cancel anytime during the trial period.
Click here to sign up for a 30-day free trial of Amazon Prime
Watch the lightning deals.
Lightning Deals are often the best deals on Prime Day, but they only last for a few hours. So keep an eye on Amazon’s Today’s Deals page to find out what’s going to be on sale next.
Be warned: When you add a Lightning Deal to your cart, you only have 15 minutes to check out before it’s removed — so make sure you act fast!
Create a watchlist.
If you have a specific product in mind, you can download the Amazon App and create a watchlist of the items you’re looking to buy. If the product winds up going on sale, you’ll receive a push notification to alert you.
Ask Alexa.
If you’re an Amazon Prime member, tell Alexa, “Remind me when Prime Day starts,” so you can jump right in and start shopping. You can even ask Alexa to add products to your wish list or cart. Then when the deals go live, Alexa will notify you — or even order something for you on your behalf.
Check out our curated deals.
If you feel totally overwhelmed by Prime Day and the sheer amount of items on sale, let us help you. Our editors will be working around the clock to find the best Prime Day deals, so keep checking back here for regular updates.
Our commerce team may be hard at work bringing you the best deals on Prime Day, but that doesn’t mean we’re not participating in the sale, too — it’s just too good to pass up!
Last year, we scored some incredible deals on products we use on a daily basis, like these slim velvet hangers that make our closets look stylish and tidy. This handheld steamer isn’t the sexiest purchase ever, granted, but it makes quick work of smoothing out silk, linen, and other crease-prone clothing.
Though Amazon Prime isn’t just an opportunity to save on home goods. Our editors also snagged some amazing fashion and beauty products last year, like this cult-favorite one-step hair dryer and volumizer, and a leave-in conditioner that locks in moisture. And if you haven’t yet experienced the next-level comfort of this seamless Calvin Klein bra or a versatile, dadcore-chic crewneck sweatshirt, now’s your chance to try them on the cheap.
We’re not-so-patiently awaiting what else we can score this year — and, rest assured, we’ll be alerting you to all the surprising deals Prime Day 2022 has to offer.