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Say Goodbye To Summer In Style With August’s Best New Beauty Products

It’s the beginning of the end.

Updated: Aug. 31, 2024

Originally Published: Aug. 13, 2024

Charlotte Tilbury

Charlotte Tilbury mascara

We may receive a portion of sales if you purchase a product through a link in this article.

After nearly three months of sun-soaked fun, the summer is finally drawing to a close. The season was an exciting one, stuffed with memorable pop culture moments, exciting live events, and all sorts of viral happenings — hair, makeup, and skin care launches among them. But summer isn’t quite over yet, which means there’s still just enough time to try out all those aesthetic trends saved in your social media bookmark folders. And thankfully, the best beauty products of August 2024 are ready to help make them all happen before the clock strikes midnight on Labor Day Weekend.

Sun-kissed makeup is still within grasp with help from Carolina Herrera’s new refillable bronzer, which looks all the more natural when paired with a blushed-burnt lip shade — NARS’ just-released formula makes that a breeze. On the skin care front, a powerful yet non-drying cleanser is a true essential when transitioning between the seasons, making Josie Maran’s relaunched line a no-brainer. And leave it to Beyoncé to develop the dreamiest, most hydrating conditioner in recent memory, a continuation of her Cécred line. Even though summer is almost over, its easygoing spirit isn’t going anywhere.

Ahead, get ready to explore the very best hair, skin, and makeup launches of August 2024.

August 2024 Skin Care Launches

Best New Facial Oil

e.l.f. SKIN Youth Boosting Blue-ty Sleep Night Oil

Youth Boosting Blue-ty Sleep Night Oil

It’s beauty sleep in the truest sense: overnight, e.l.f.’s gentle oil harnesses the power of 1% granactive retinoid to softly smooth and refine skin. Trial participants started to see results in just one week of consistent use. | Pros: Gentle enough for retinoid beginners | Notable Ingredients: Grape seed oil; blueberry fruit extract |

Best New Serums

Beauty Stat Triple-Plump Coconut Milk Serum

Triple-Plump Coconut Milk Serum

They say the best offense is a good defense, so it makes sense to start steeling yourself against fall and winter’s harsh chill now with a deeply nourishing, skin-plumping serum. BeautyStat’s new coconut-powered release targets dry complexions and tarnished moisture barriers with a soothing blend of plumping ingredients. | Pros: Plumps skin; instant and compounding benefits | Notable Ingredients: Hyaluronic acid; microsilver; coconut complex |

Clarins Double Serum Anti-Aging + Anti-Wrinkle Serum

Double Serum Anti-Aging + Anti-Wrinkle Serum

Improving on perfection is officially possible — Clains proved it. The brand took its best-selling dual-action serum and infused it with a fresh set of botanicals to further tone pores, add extra glow, and smooth out the complexion. | Pros: Hygienic pump-style dispenser | Notable Ingredients: Turmeric; organic horse chestnut flower |

Best New Cleanser

Josie Maran Pineapple Enzyme Foaming Gel Cleanser

Pineapple Enzyme Foaming Gel Cleanser

Who can forget how revolutionary Josie Maran’s original line was? The brand is back in a big way this year, debuting a fresh line of skin care products powered by cutting-edge ingredients — yes, including argan oil. This gel-based cleanser is refreshing and revitalizing, but leaves skin feeling soft when rinsed off. | Pros: Gently exfoliates; great for double-cleansing | Notable Ingredients: Upcycled pineapple enzymes; argan oil; lactic acid |

Best New Moisturizer

Dr. Jart Prejuvination Firming Bakuchiol Cream

Prejuvination Firming Bakuchiol Cream

Considered one of the best retinol alternatives out there, bakuchiol is the undisputed star of Dr. Jart’s new cream. While smoothing, tone-evening, and firming, it’s still gentle enough to be used twice per day. | Pros: Good for sensitive skin; clinically-backed results | Notable Ingredients: Bakuchiol; collagen peptides; panthenol |

Best New Body Cream

Iota Superchili Body Mask

Superchili Body Mask

If you’re only masking your face, you’re doing everything below your chin a serious disservice. Especially after a long, hot summer, the body deserves some special attention. Iota’s chili-powered cream targets firmness, helping reduce the look of crepey texture and even cellulite, all while treating skin to a healthy dose of extra moisture. | Pros: pH-balanced; ideal for dry skin | Notable Ingredients: Sichuan peppers; green coffee beans; squalane |

Best New Nighttime Moisturizer

Revitalizing Supreme+ Night Power Bounce Creme

Revitalizing Supreme+ Night Power Bounce Creme

Beauty sleep takes on a whole new meaning when you slather on Estée Lauder’s latest before hitting the lights. The rich nighttime moisturizer is stacked with peptides and antioxidants to plump, firm, and smooth skin. | Pros: Feels weightless on skin | Notable Ingredients: Peptides; concentrated algae extract; vitamin E |

Best New Lip Treatment

Sulwhasoo Glowing Lip Balm

Glowing Lip Balm

As the legendary brand’s very first lip product brought to the U.S., all of Sulwhasoo’s years of research went into making one of the very best balms on the market. Available in colorless and pink-tinted versions, the twist-up treatment coats lips in hydration to fill and smooth the look of lines. | Pros: Smooths and plumps | Notable Ingredients: Ginseng seed oil; shea butter; jojoba seed oil |

August 2024 Makeup Launches

Best New Mascara

Charlotte Tilbury Exagger-Eyes Volumizing & Curling Mascara

Charlotte Tilbury

Exagger-Eyes Volumizing & Curling Mascara

The TikToks have already started — wide-eyed content creators applying coats of Charlotte Tilbury’s new volumizing mascara and conveying their shock at the results. The curved brush was made to grip every lash, shellacking them in a thickening, tubing formula (the brand’s first) that practically does the flirting for you. | Pros: Long-lasting hold | Notable Ingredients: Jojoba wax |

Best New Bronzer

Lancôme Teint Idole Ultra Wear Skin Transforming Bronzer

Teint Idole Ultra Wear Skin Transforming Bronzer

Summer might be tapering off, but a bit of bronzer is always popular no matter the season. Lancôme’s newest launch makes it easy to add a bit of warmth and depth to bare skin and makeup alike, with a matte, micro-fine powder formula that looks incredibly natural on. | Pros: Seven flexible shades; smooth, blendable formula | Notable Ingredients: Moringa seed oil; talc |

Best New Concealer

MAC Cosmetics Studio Radiance 24-Hour Luminous Lift Concealer

Studio Radiance 24-Hour Luminous Lift Concealer

It’s a legitimately genius concept: a concealer that offers medium-coverage correction while delivering skin care-level hydration and brightening ingredients that help neutralize the look of dry, dark undereyes over time. | Pros: Natural look; part-skin care | Notable Ingredients: Jojoba seed oil; cucumber fruit extract |

Best New Lipstick

Explicit Lipstick

Explicit Lipstick

How does NARS keep coming up with new, innovative lipstick formulas? Its latest, the Explicit line, features a satin-style finish, a hydrating feel, and cheeky, naughty color names for which the brand is so beloved. | Pros: 36 vibrant shades available | Notable Ingredients: Rosehip seed oil; hyaluronic acid |

Best New Brow Product

Glossier Boy Brow Arch

Please welcome one of Glossier’s most innovative launches ever. The Boy Brow Arch captures that same effortless, natural feel of the brand’s best-selling gel, but distilled into a twist-up pencil ideal for drawing on hairlike strokes, shaping, and sculpting. | Pros: Water-resistant; 9 hair color-matching shades | Notable Ingredients: Hydrogenated vegetable oil; synthetic beeswax, |

Best New Bronzer

Carolina Herrera Nude Couture Matte Bronzer

Carolina Herrera

Nude Couture Matte Bronzer

Keep the summer spirit alive year-round with Carolina Herrera’s new refillable compacts. Pick between a number of stylish, sold-separately cases, then choose your preferred shade of bronzer to clip right in. It leaves behind a natural, sun-grazed look, with a moisture level that makes it blend beautifully with skin. | Pros: Sustainable packaging; long-lasting wear time; waterproof | Notable Ingredients: Jasmine flower wax; silica |

August 2024 Hair Care Launches

Best New Shampoo

Saisei Stress Defense Amino Acid Shampoo

NatureLab. Tokyo

Saisei Stress Defense Amino Acid Shampoo

Part of the brand’s new and highly-acclaimed Saisei line, this high-tech shampoo is all about fostering the ideal scalp environment for hair to look and feel its healthiest. Specifically, it helps target stressors that can affect both pigment and growth, all in a formula gentle enough for everyday. | Pros: Suitable for all hair textures; refreshing botanical scent | Notable Ingredients: Apple extract; amino acid surfactant |

Best New Dry Shampoo

Living Proof Perfect Hair Day Dry Shampoo in Warm Vanilla

Perfect Hair Day Dry Shampoo in Warm Vanilla

Warm, enveloping vanilla is shaping up to be the it-girl scent of fall. Embrace it head-to-toe with a limited-edition release from Living Proof. It’s their same best-selling dry shampoo — beloved for its ability to absorbs dirt and oil to actually cleanse hair — but with a sensuous vanilla scent that lasts all day. | Pros: Fall-friendly scent; suitable for all hair textures | Notable Ingredients: Rice starch; cellulose |

Best New Conditioner

Hydrating Conditioner

Hydrating Conditioner

Beyoncé clearly put all of her superstar hair care knowledge straight into Cécred’s new conditioner. It only needs to sit on wet hair for one minute to shellack strands, creating slip, shine, and all-day moisture. | Pros: Fast-acting; pump-style dispenser | Notable Ingredients: African oil blend; amino acid; bioactive keratin ferment |

Best New Finishing Spray

Crown Affair The Finishing Spray

The Finishing Spray

No filter necessary with Crown Affair’s latest. Its incredibly lightweight spray-on formula smooths flyaways, adds shine, and offers a little extra hold without creating crunch or leaving behind a sticky feel. | Pros: Suitable for all hair types; non-aerosol mist | Notable Ingredients: Tsubaki seed oil; beet root extract |

Best New Mask

RŌZ The Foundation Mask

The Foundation Mask

Fun fact: Celebrity hairstylist and brand founder Mara Roszak was testing this rich, revitalizing hair mask on Emma Stone before the rest of the world even knew it existed. It coats hair to repair dryness, heat damage, and smooth the look of breakage for a million-dollar finish | Pros: Can be used as often as desired | Notable Ingredients: Vitamin E oil; rosemary leaf extract; rice bran extract |

This article was originally published on Aug. 13, 2024